When it comes to Off-page SEO, link building, everyone must protect themselves as best as they can. This means making sure that any company or free lancer that provides SEO services for a business is creating strong high quality links that are not spammy. Spammy links can hurt your authority levels within search engine algorithms because “black-hat” SEO tactics are normally being used to enhance search results. Here is a list of a few things that search engines consider spammy on your page and others linking into your website:
- Hiding text or hidden links
- Pages with irrelevant keywords or to high of a keyword density
- Duplicate content on multiple pages
- Little to no original content (low quality content)
- Foreign Links (coming from foreign IP addresses)
There are many ways to build links to your site including, web directories, local web directories (Superpages), Social directories (posting on Facebook, Twitter, Google+), and Manual link building (Private Blog Network – PBN). These are methods that search engines currently give authority to and are considered “white-hat” SEO tactics, however, these could change over the course of time because the algorithm is always updating. A combination of all of these strategies along with strong On-page SEO practices can aid in high rankings for particular keywords.
The emphasis on all of the above “white-hat” SEO strategies is different in terms of the “weight” search engines give to each approach. When the Google “Panda” update was unveiled it placed a large emphasis on recently created websites (new) and Social sites. Manually procuring links and placing a heavy focus on social media management can help increase your brand awareness, increase search rankings for relevant keywords, and dominate the web over your competitors.